The website i have chosen to analyse is http://www.skysports.com/, which has been around since July 1998. I have decided to analyse this website because i use it everyday because it is the quickest and most reliable site to get scores, results and information frequently updated on any sport.
It uses a very simple navigation system, providing the information for the reader in an easy to read format. The homepage is full of text, images and videos, however it is all layed out neatly, using a similar structure to a newspaper, making it familiar. It has the main story with a big picture in the top left of the page, main headlines to the right of that and then other stories, polls, scores and other links below them. It has a stylish sheet menu on the top on the page so you always know where you are and a search bar so anything can be located quickly. The homepage allwos the user to quickly browse over the page and know everything important that has happened throughout the day, without clicking on anything, very simple usage.
It includes an accessibility statement, help and FAQ's as well as contact information, therefore it can be trusted as being a well develped and a highly regarded website, as well as being very popular and very well known. It also has a privacy statement, so when i'm on it, or post a message in the forum, i feel safe. In addition it has a copyright notice and a terms and conditions notice, reassuring me that i am on a secure website with all the correct standard features.
As Lister points out, interactivity a very important commodity to a website and skysports.com is full of opportunities to get involved, as it provides forums to discuss the hot issues, blogs that anyone can post, emailing and even podcasting. Therefore it is very up to date with the 'new media' scene, providing something for everyone, allowing communication, discussions and opinion polls. This creates massive amounts of feedback for the website, providing users with the possibilty to have their say and get involved making it sociobly interactive. It is even possible to watch skysports live and even bet online on the current events.
Nevertheless, it is not this vast amount of interactivity and feedback options that appeal to me; it is the amount of information i can view and find out in such a short amount of time, that is updated as soon as they get the information, with very high standards of grammar and vocabulary. It is also so in tune with todays culture because at least every other person is interested in sport, and this website has all the information with all the gadgets, developing and changing in tandem with the new media scene.
Lister et al. (2003) New Media: A Critical Introduction, London: Routledge
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