Thursday, 12 February 2009

Week 2

Qa) With Windows Vista replacing XP and Office 2007 replacing Office 2003, (and so on), what is ‘upgrade culture’ all about? Is some new media change just consumerism thought up by big business?

As a company as a whole Windows continually has to think up new ideas to make money and to attract people to buy there products and software. In addition, it is also about expanding the limits of software and making it look better, feel better and work better with new programs and more things to do. In my opinion i do not see much difference between XP and Vista, or Office 2003 and 2007, however 'upgrade culture' is all about change and contantly looking for improvments, even if they are of the smallest variety, such as a new type of font has been added, or a new desktop background. Therefore if these small changes are continually made throughout windows history, in twenty years or so there will be a massive contrast compared to now. I believe 'upgrade culture' is a system that improves the way of life for both the consumer and the big companies, we all get something out of it!

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